Peter Andre, the Aussie singer has landed a 500,000-pound deal to front an M&S underwear ad. He will be modeling for the store’s Autograph range.

The mirror quoted the “Mysterious Girl” hitmaker as saying “It’s a bit an on-running joke that I insist upon shoving a sock ‘down there’ for one photo of every underwear shoot”.

He added “I figure if it’s OK for David Beckham to do, it’s alright for me too. And the results are great!”